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| Founder & Owner, DebSharratt Communications

Deb Sharratt is founder and owner of DebSharratt Communications, an award-winning PR practitioner who also has her own blog and media space, which is an integral part of the business. My Boys Club is a lifestyle, food and travel blog all about enjoying life in a family of boys in North East England and beyond. It operates as a standalone business as well as being part of the business. 18 months after launching, My Boys Club it has a DA ranking of 30 and is in the top 3% of UK family lifestyle blogs. Its mix of organic, reviews and sponsored posts reaches over 100,000 people every month, generates traffic to client websites, raises awareness of their business, and reaches audiences that are hard to reach via traditional media. Deb is also a lecturer and Vice-Chair of the Chartered Institute of Public Relations (CIPR) in the North East.

Session: The Rules of the Influence Game – Anne-Marie Lacy, Filament PR & Deb Sharratt, My Boys Club

You’ve had your game produced, now what? Time to sell it and for that you need PR and marketing. But what about influencer relations, that’s the ‘next big thing’, right?

True – it’s a growing opportunity and another channel for you to market your game, but there are a few things you need to know to be both legal and ethical in the process. There are rules and regulations around influencer relations that you need to know – according to the industry bodies it’s your responsibility, as well as the PRs acting on your behalf and the influences they engage with, to follow the rule of the influence game.

Get it right and you win, get it wrong and you lose by potentially damaging the product and associated brand you’ve worked hard to build.

In this talk, hear from PR professional Anne-Marie Lacey, managing director of Filament PR, who specialises in the influencer relations game, as well as Deb Sharratt, founder of My Boys Club, who is regularly asked to review board games with her two young boys on her blog, about what you need to know to get it right first-time round.

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