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| MD, Filament PR

Anne-Marie Lacey is Managing Director of Filament PR. Together with her team of talented associates across the UK, the PR agency designs and delivers communication campaigns with creative spark, to brands in the lifestyle, leisure and entertainment sectors, putting them in the spotlight so they can shine above and beyond their competition. With a particular flair in all-things brand licensing, Anne-Marie has built up an impressive portfolio of working with some of the UK’s biggest household names, across a range of national and international PR and brand strategy projects. A Member of the Chartered Institute of Public Relations (CIPR), she is also Chair of the regional committee in her native North East, a Chartered PR Practitioner, a trainer, speaker and university lecturer, as well as being the winner of the CIPR’s Outstanding Young Communicator category at the national Excellence Awards in 2017.

Session: The Rules of the Influence Game – Anne-Marie Lacy, Filament PR & Deb Sharratt, My Boys Club

You’ve had your game produced, now what? Time to sell it and for that you need PR and marketing. But what about influencer relations, that’s the ‘next big thing’, right?

True – it’s a growing opportunity and another channel for you to market your game, but there are a few things you need to know to be both legal and ethical in the process. There are rules and regulations around influencer relations that you need to know – according to the industry bodies it’s your responsibility, as well as the PRs acting on your behalf and the influences they engage with, to follow the rule of the influence game.

Get it right and you win, get it wrong and you lose by potentially damaging the product and associated brand you’ve worked hard to build.

In this talk, hear from PR professional Anne-Marie Lacey, managing director of Filament PR, who specialises in the influencer relations game, as well as Deb Sharratt, founder of My Boys Club, who is regularly asked to review board games with her two young boys on her blog, about what you need to know to get it right first-time round.

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